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27/06/2011
Birth of the firstCascellaFashion Design Store.

Nasce il primo Fashion Design Store Cascella. A Porto Cervo, sulla PromenadeDuPort“The butterfly flies high in the territories Cascella design and stands on the Promenade Du Port in Porto Cervo - Sardinia ”.

There is also a thrilling  collection of guitars in the Fashion Design Store that will open Danilo Cascella on June20th in Porto Cervo. They are backed with a piano on the soft resin onthe  purple floor , the color of the sign from butterfly house soul.

Shiny paint, the guitars reflect the light directed by Sidesign and give a light different objects on display in a showroom charm wrap: over 300 square meters, designed to a share with fans the special creations of the most popular luxury brands by the jet set. A gallery three floors on the Promenade du Port, in which the taste is absolutely entwined in rock ‘n’ roll glam of retro aesthetics and the search for deep and unusual.

Baxter furnishings and furniture chosen with the help of   Designer Crescente, draft Black Steel jewelry and small electronics hi-fi, collaborations Riva 1920, Philippe Starckand architects of international prestige, special carpets from Aghy’s, the Art-Beat reinterpreted collections from 30 top designers, “Capsule Collection” Shoes art creative from Alberto Guardiani: the combination concept proposed by Cascella in his already famous designer boutiques in Pescara, Rome, Miami, Porto Cervo – surprise also in design.

Many pieces are numbered, some have been made exclusively, all escape a possible classification and the series. They are prototypes of a world and a taste that is: the concrete form an idea of beauty that redefines luxury  and shape the contours of a lifestyle personal. A dimension in which luxury is not production of wealth, but rather a value intangible, which involves the emotions and personality in which it turns out, is completed, he gets excited.

That’s why Danilo Cascella searched and took them here, in his first Fashion Design Store, together to selected pieces from the collections of fashion boutiques. These objects come from the thought pure and at the same time be aware of matter, functional, throbbing. We acknowledge them as part of the desire to who watches them, such as guitars, amplified it back.
It’s only rock ‘n’ roll, but we love it.

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