Creative talent allows him to wisely choose and match clothes along with accessories, resulting into an eclectic collection that aims to offer new stimulations within fashion and a desire to communicate a new lifestyle mood: rich, over the top, sensual, and dynamic.
He always proves himself a forerunner of times and styles: the detail is his major attraction, the newness his only objective.
Danilo Cascella can dress anybody: from the dandy to the hippy-chic person, from classic to street style ones. He can clothe anyone who lives a life in the front line among parties and the beau monde and who loves a more rigorous style or simply those who feel at ease wearing jeans a t-shirt and sneakers. Danilo describes his customers as very special: people who travel without a suitcase, who control their style and fully interpret it. These are the people who immediately spot the items that best express their nature. His boutiques offers an original collection of 140 selected brands which originate all over the world. After discovering brands that became fashion leaders as Dsquared, Neil Barret, Antonio Marras and Frankie Morello, the art director Danilo Cascella, suggests Tom Rebl, Thomas Wilde, 2b, Tuvanam, Les Hommes, besides a group of italian designers as Dionisio, Aghy's, Ring, Hydrogene, Miss Bikini, Yes London and KD2024.

New challenges now see him busy with the valorization of the brand with the launch of a collection of products that will be produced in a limited edition, ranging from technology to automotive with a constant attention to design and experimentation. All rigorously PURPLE.